As someone who spends most of their time in a HR environment (as a leader working in a recruitment business and as a consultant helping companies find SuccessFactors professionals) Learning Management is something that I hear about a lot. And, from my perspective (perhaps naively as I only ever hear the excited opinion of those implementing the technology), I always believed LMS systems like Workday and SuccessFactors were at the forefront of revolutionizing the way companies received e-learning.
Recently, I was introduced to "Learning Experience Platforms" by Tim Burmeister from GP Strategies. Tim introduced me to the concept and shared a few articles written by Josh Bersin on the topic, explaining how 'employees have almost "given up" on the training department and now search for learning on the consumer internet'.
This blew my mind. The vast sums money that companies spend on HR transformation, usually with LMS at the core of these projects, and the systems involved are still tailored to administrators rather than those they're supposed to teach. The problem which Bersin talks about seems to stem from one recurring topic: engagement.
In a separate article on the same topic (link here) Steve Dineen points out 'We use YouTube and Facebook because it was designed for us. As a consequence of our use, the platforms have generated off the chart engagement levels, the analytics have become more relevant, and the tools used for analysis have become more and more sophisticated'. You would then assume that the key is in building a platform where users are at the center of the experience, rather than inviting them in from the outside.
Learning Experience Platforms aim to operate in the opposite fashion - just like Netflix, or Amazon, or Facebook - first working out who will be using it and why, then how it will work and finally what it's going to be. It's the Simon Sinek approach to learning/selling: Start With Why. If you start with what you need to teach, then decide how you'll deliver it, and maybe touch on the why, the outcome is drastically different.
As Bersin explains, companies like SAP, Workday and Cornerstone have already started investing into third-party integration for technology like this.
The real question is, as the TV-Style learning continues to evolve, who will acquire Game of Thrones exclusively?
Some of the LMS vendors (Cornerstone, Workday, and SAP), are well along with their TV-Style learning and they have already invested heavily in third-party content integration (many use OpenSesame to do this) to give you lots of channels. But it’s going to be like real TV: some exclusive content is only on Netflix, some is on Hulu, some is on Amazon Video, and some is on other platforms.