Working in one of the more niche technology verticals, it could be easy to become a tad complacent. It's no secret that the Salesforce market is traditionally candidate short, and job choice high. Candidates could be lured into thinking that they can 'name their price', or have multiple job offers on the table within a matter of days. However, many people in the Salesforce ecosystem adopt an attitude/culture of being the best they can possibly be and continuously learning. 

So, how can you give yourself the best possible chance of securing the most attractive job in the market, whether it be down to the role itself, location, environment, career progression or money? 

Below are a few of my insights from regularly speaking to candidates and clients, about how you could stand out amongst the Salesforce crowd. 

1. Salesforce is a niche skill, but could you make yourself more niche? With Salesforce's product breadth becoming increasingly vast, could it be split into 'modules' like SAP? According to IT Jobs Watch, broader job titles such as 'Functional Consultant' and 'Architect' saw a decrease in salary from the previous 12 months, whereas, 'Marketing Cloud' saw a 21% increase and 'Service Cloud' saw a 13% increase. As well as Marketing Cloud, hot topics of conversation over the last few months have included CPQ, Field Service Lightning and Einstein to name but a few! Artisan Hub recently analysed worldwide data to reveal the rarest Salesforce certifications and CPQ and FSL were rarer than the CTA certification!

2. One for the techies... Increasingly clients are asking for Salesforce developers to have experience with Lightning, so if you haven't already, I'd advise familiarising yourself with JavaScript. Your Visualforce skills aren't going to become redundant but learning JavaScript will certainly add another string to your bow. Salesforce tech wizard, Keir Bowden describes why a lot better than I could so I've linked his article below!

3. Whilst commercial experience is second to none, you can still brush up in knowledge gap areas through the use of content such as Trailhead. It's impossible to have project experience on every single product/related technology, but you can make yourself more attractive if you at least have an understanding of various tools. A Trailhead badge in a specific module might be the difference between an offer and a rejection!

Whilst Salesforce may be a very small crowd, it's still good to know how you can differentiate yourself from others to give yourself the best opportunity to secure that next dream job.

I'd be intrigued to know if there's any other ways Salesforce professionals are making themselves more attractive to potential employers...