CPQ, along with Einstein Analytics is one of the hottest applications as part of Salesforce’s product suite, currently taking the Salesforce market by storm. 

CPQ allows the entire Quote-to-Cash process to be automated, ultimately allowing businesses to spend less time on administration, and more time growing their business. 

It’s been just over 2 years since Salesforce acquired Steelbrick, and a number of organisations are already leveraging the benefits of the product.

NetMotion, for example, spent three years attempting to build their previous quoting solution, whereas Salesforce CPQ was live within 9 weeks and has seen reps be able to produce sales quotes in nearly 50% less time. 

Similarly, Domino are able to configure and quote their products easily, reducing quoting time from 45 minutes to 5 minutes! 

With the recent introduction of product recommendations utilising machine learning and predictive intelligence via Einstein, the popularity of CPQ is only likely to increase…