For the last few years, Salesforce has been dominating a significant part of the Cloud CRM market and last year was no different, especially with a billion dollar spending spree.
This year Salesforce will have to do a lot to retain their standing and the question remains what else can we expect from Salesforce? We haven't seen too much press on what is coming up but then again, like all these big tech players, it will be sprung on us last minute.
Towards the end of last year, we saw Microsoft hit back with some pretty punchy claims about their refreshed, rethought and infamous Microsoft Dynamics 365 platform. Just to name one of these claims, they state that their new platform will offer seamless integration. Needless to say, it has taken some heat from the IT professionals who undertake the task of integrating these platforms day to day.
I'm sure Microsoft have a few more tricks up their sleeve this year and with more and more updates imminent the question is, what will Salesforce do to better this and how will they keep their form?
According to eWeek, the software giant has upgraded the Microsoft Dynamics 365 portal, which now allows users to fine-tune the portal's search functionality, allowing users to narrow down the search term and get the answers faster. For starters, Microsoft Dynamics 365 is a cloud-based intelligent business application service launched by Microsoft in July 2016 under the codename 'Madeira'. Microsoft Dynamic 365 is another step in the company's cloud-first strategy that combined its cloud CRM and ERP services into a single offering platform, the Microsoft Dynamics 365. The new platform now includes new-purpose-business applications and functionality that can be used to manage specific business functions.