Lawrence Harvey are specialists within both the SAP and the Salesforce space, so it's always interesting to see direct comparisons between the two enterprise software giants.
This is an interesting article around how both companies utilise their marketing spend, and which one does so more efficiently.
Spoiler alert: Salesforce have managed to see year on year improvement on it's revenue per sales and marketing dollar spent, while the same figure for SAP has declined.
Sorry SAP, Salesforce win this one...
SAP vs Salesforce : Which Utilizes Its Marketing Spend More Efficiently?