In the 10 years I have been working in the world of SAP recruitment it has been exciting to watch the evolution of the technology and all the different areas of modern life that it is now touching. 

Maybe still a sore subject after the recently failures of England in Euro 2016, but its presence in one of the world's biggest sports industries has become more apparent and listening to Stefan Wagner, it seems like that will continue as it's seen as a prominent revenue steam, not only an avenue for marketing and promotion.

It's common knowledge that SAP's recent public announcement that it will be tackling the global healthcare market was fuelled by Bill McDermott's unfortunate accident where he lost an eye and his subsequent experience of that market.  

http://www.recode.net/2016/2/4/11587582/saps-ceo-has-big-plans-for-fixing-health-care-with-software

So, with sport and healthcare on the hit list, what will be the next industry SAP decide to try and influence?!