In a blog which I penned at the end of 2015 with Salesforce Ben (link below). I detailed that Marketing Automation was the hottest thing in the Salesforce market at the moment and how it was going to take 2016 by storm. 4 months into the year and it certainly has.

http://www.salesforceben.com/salesforce-job-trends-in-2016/

However; what is it? How does it work? 

Well, click on the below and find out...

https://www.quicksprout.com/the-definitive-guide-to-marketing-automation-chapter-1/