I found myself having an interesting conversation with a senior figure at SAP over the bank holiday about the power of 'Social Engagement' integration in SAP C4C, but also some of its current limitations.

Personally I think this is a great feature for companies to engage with the customer base, but can't see it being the sole reason for clients to make the shift to C4C. Will certainly be interesting when B2B can be integrated but even then I think they will run into their competition - Salesforce & MS CRM.

Would be great to hear of your experiences. What do you think?